Gamblers come in all shapes and sizes, and from all walks of life. A dynamics group, here are some key facts about gamblers: Americans in upper income brackets have the highest gambling participation rate with 34% of American adults who have incomes above $95,000 participating in casino gaming. Casino gamblers are more likely to: go out to eat, go on vacation, go out for entertainment, watch spectator sports, etc. Casino gamblers have higher median income than average. The average adult gambler is more likely to save, manages their money better, travels and entertains more frequently then the non-gambler 54% are women Casino Media Group's products allow for extensive demographic targeting. For a detailed demographic breakdown on gamblers in the US, click here for Harrah's landmark gaming survey.